Professionalism, efficiency, and attention to detail
- with a personal commitment to quality

Every project has its own unique creative and budgetary challenges. Based on your exact specifications  and by anticipating your needs,  the Magnetic Pictures production team will deliver evocative, beautifully crafted images and superior sound  –  featuring the finest in HD and UHD 4K technology. We work quickly and efficiently.  Magnetic Pictures uses the finest, state-of-the-art ‘cine-style’ Canon cameras  and  Zeiss   super speed prime lenses. We practice the classic, naturalistic lighting style championed by such Hollywood giants  as Gordon Willis, Haskell Wexler and Roger Deacons. So, whether it’s a shoot across the street or across the globe, Magnetic Pictures will help you bring back surprisingly beautiful images at a surprisingly reasonable cost.

Whether it’s a simple ‘one-man-band’ shoot or a project requiring a dozen crew people or more, Magnetic Pictures partners with some of the most talented, experienced, and energetic video professionals in the Twin Cities.

Want to see who’s working with Magnetic Pictures?

About Bob Vaaler

Robert Vaaler  ( d.b.a. Magnetic Pictures )  has been shooting, editing, directing, and producing broadcast, corporate, documentary and new media video programs for more than twenty five years.

bob vaaler

His experience includes working with national broadcast and cable television networks,  international news organizations, major corporate clients, new media production centers, national advertising agencies, public service associations, regional arts groups, and in the production of independent film  and documentary projects. He has traveled to Europe, Asia, Latin America, and throughout the United States to tell stories for health care providers, business, public institutions, political entities,  non-profit and arts organizations, and of ordinary individual citizens doing extraordinary things.

Bob has extensive experience in live television production, documentary & location shooting projects ( ENG/EFP ), script writing, editing, executive project oversight and management. He owns state-of-the-art / high-end broadcast production equipment, including the Canon C300 Mark II,  2) Canon C300s, Zeiss Super Speed prime lenses, the Panasonic 3700 P2 VariCam, and all other necessary location production equipment, including tungsten & HMI lights, field audio gear, monitors, Dana dolly, and related support equipment.

Production capabilities include simple one and two-man ENG crews for fast-moving, flexible, and efficient field productions to ‘live’ multiple-camera location productions with six cameras, crews of 25 people, camera cranes, stage lighting & audio support, image magnification, and PowerPoint support.

Working primarily as a Director of Photography,  Bob is experienced shooting in a wide variety of studio  and  on-location situations,  including:

  • single or multi-camera  ‘cine-style’  interviews,  dramatizations,  and events,
  • leading small & efficient  ‘ENG-style’  news  &  documentary production teams,
  •  corporate communications,
  • the unavoidable  ( but sometimes necessary )  last-minute, ‘one-man-band’  shoots,
  • and as a  project producer/director,   coordinating crews of  up to 25  talented and energetic  multi-disciplinary freelancers